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About Dabs: Our history and growth

Our History and Growth

dabs.com is part of the Dabs Group of companies, originally  founded in 1987 by entrepreneur David Atherton in partnership with a writer called Bruce Smith (the name 'Dabs' comes from the combined initials of their two names). Together, Dave and Bruce launched the first 'Dabs' business - Dabs Press - a publisher of technology books specialising in practical 'how to' guides for the computing marketplace. Although David and Bruce remained firm friends, they went their separate ways in 1990, from which time Dabs was 100% owned by David.

Image of Dabs warehouseA natural progression from writing and publishing books about technology, was to start selling technology products and it wasn't long before Dabs Direct was established. Launched in 1990, Dabs Direct was the offline mail order predecessor to the website-based online business you know today.

Since Dabs' IT and Technology sales business was founded in 1990, the company's vision has evolved significantly in line with a drive to increase efficiency and improve the overall customer experience through the exploitation of advancements in digital technology. The entrepreneurial approach of Dabs' management team was perhaps best leveraged during the period in which the company was steered from the traditional call centre-based mail order business Dabs Direct, to the e-business that is dabs.com today.

In April 2006, David sold the Dabs Group and with effect from 28/04/06, dabs.com became a wholly owned subsidiary of British Telecommunications plc (BT). This change of ownership marks an exciting new phase in Dabs' history which we hope you'll agree will help us further improve our service to customers.

dabs.com has won many high profile awards for both online retailing and general business performance including the "What Laptop!", "PC Pro" and "Computeractive" magazine awards for "Best Online Retailer".

Servicing the whole of the UK from our state-of-the-art premises in Bolton, Dabs typically processes well in excess of 5,000 customer orders every day from the millions of unique visitors that arrive at our websites each month.

Our Registered Office is at:
National Logistics Centre, Wingates Industrial Estate
Westhoughton, Bolton
BL5 3XU


Dabs is registered in England Number: 2621728
VAT Registration Number: GB 245 7193 48
Producer Registration Number: WEE/AH0065TW
Our Main Trading Office Address is:
National Logistics Centre, Wingates Industrial Estate
Westhoughton, Bolton
BL5 3XU
For directions to our Main Trading Office, click this link.

General enquiries: assistance@dabs.com
For Customer Service enquiries: please go to our HELP section where you can contact us using our 'Live Chat' facility

Financial History PDF downloads

View our audited financial accounts for the last five full financial years below.

download pdf viewer here

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Customer Service

Customer service statistics.

Previous 24 hours:
Average wait time for chats:
41 seconds
Average email response time:
10 hours 33 minutes
(based on working hours)

Previous 28 days:
Average wait time for chats:
1 minute and 33 seconds
Average email response time:
1 day 1 hour 45 minutes
(based on working hours)

Last updated:
20/11/2009 06:55

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