Ultra Slim and Ultra Unique
Delivering an unrivalled user experience, the ST550's hidden 1.5" LCD located on the front of the camera allows consumers to take accurate portraits using the front image as a guide. Couple this with a huge 3.5" LCD that boasts the best resolution yet and you have a real winner.
- Hidden front 1.5" LCD
iPod nanOn the front of the camera is a 1.5" LCD that shows you exactly what the picture will look like, so you can now be a subject of the picture, as well as the photographer.
- 27mm wide angle, 4.6x Optical Zoom
Whether you're indoors or out, shooting a landscape or friends around a table, this fantastic lens gives you a wider shooting range from a shorter distance delivering greater flexibility than 35mm cameras.
- Perfect Self-portrait
Use the front LCD for the perfect self portrait, every time
- Face Recognition
An evolution of Face Detection that not only detects a face, but recognises faces it has seen before and prioritises them so your favourite peoples faces are always perfectly focussed and exposed.
- High Definition (HD)
Get the most out of your videos, with cutting-edge HD technology. You can record movies in 720p to get fantastic HD detail and view them on your HD TV...
- 3.5" Wide 1152K TSP with Gesture UI
The touch screen located on the back of the camera displays the sharpest images of any camera available today, delivering almost four times more than many cameras all with an innovative touch user interface. ..
- Perfect Self timer
Use the front LCD to know exactly when the shot is going to be taken for a perfect shot every time
- Smart Auto Mode
This mode uses extremely clever technology to assess the type of photo you are taking and then optimise the camera automatically to ensure the best results possible are achieved. All this in less than the blink of an eye
- Dual Image Stabilisation
Dual Image Stabilisation works by integrating the best sensor shift mechanisms of Optical Image Stabilisation with the sophisticated algorithms of Digital Image Stabilisation, to take ultra clear images without blur
- Red-Eye Fix
Your camera uses a special algorithm to automatically detect and eliminate red-eye from your shot. You just get the perfect, natural portrait. You can even choose to remove red-eye after you have taken the shot...
- Recycle Bin
The Recycle Bin Function allows you to retrieve images if you've accidently deleted them.
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