Companies utilise all social media channels nowdays. Twitter is the easiest and most far reaching of the main channels. It can take seconds to release information and then reach tens of thousands in the same time frame. So I can completely see why it was used.
The unfortunate part is that you were not able to access twitter to find out about it.





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), I think each order should have been limited to one item only to maximise the possibility of each person who wants one actually getting one.

. As to the happy customer point, from a retailer's point of view, it would be better to spread the happiness around a bit, so to speak
, ie rather than concentrating four lots of happiness into one family group, it would be better to have four lots of happiness split out amongst four different family groups to maximise future customer potential.


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