The "Our recommendations" seems to just view the last 4 products viewed, rather than products that are based on what the user has bought, put in their "wishlist", etc.

To give an example, I viewed 4 random products and sure enough all 4 products under "Our recommendations" were these, which were a Baby monitor, a Green IT WEEE box, an ink cartridge for a printer I don't own and an A1 CAD printer!

For comparison, the "Our recommedations" on ****** is based on products I've recently ordered. For example, if I ordered a amera, its recommendations would include memory cards, carry cases, spare batteries, etc.

Alternatively, rename this to "Recently viewed"