SONY BRAVIA - Mad about flat
The earth may be round, but the world is turning flat, and Sony is at the heart of a revolution in TV viewing, with a fantastic line up of LCD (liquid crystal display) televisions, in sizes to suit everyone. Sony LCD TVs offer a viewing experience that everyone can enjoy, whether you’re looking for a small screen for the kitchen or the bedroom, or a large-screen TV to serve as the centrepiece of a home cinema system. All Sony LCD TVs have high-resolution image processors inside that deliver an unrivalled viewing experience.
With our unique new technologies, nothing delivers a combination of visual and audio in-home experience quite as stylishly as a BRAVIA. The Bravia Engine processor and unique high-spec S-PVA panel deliver rich, deep colour, like no other. TruSurround XT technology delivers a virtual surround-sound experience from the front, with no additional speakers required. The built-in digital amplification and BBE digital enhancement ensures a pure 'noise-free' clarity to any sound, be it a gently inhaled breath or a deep-space explosion. Designed to look as good as the pictures they produce, the new S and V-series Bravia LCD TVs are impressive even before you switch them on. Ultra slim, they feature VESA compliant mounting so they can be easily and safely hung on a wall, like a painting, or stood on their custom-designed swivel stands. Their slim and space-saving design means you can replace a 32" traditional box set with a 40" Bravia LCD TV without it taking up any extra room. HD Ready Bravia 26" S series LCD television features S-PVA panel and Sony high resolution image processors, plus integrated Digital tuner (Freeview), HDMI input, PC input and slim compact design.
Thanks to Live Colour Creation, a new Sony technology unique to BRAVIA, the V2000 can produce far deeper and more accurate tones, for absolutely stunning colour reproduction - exactly as nature intended. TruSurround XT technology delivers a virtual surround-sound experience from the front, with no additional speakers required. The built-in digital amplification and BBE digital enhancement ensures a pure 'noise-free' clarity to any sound, be it a gently inhaled breath or a deep-space explosion.
Sony IQ DVD recorders
Sony’s IQ DVD recorders are incredibly user-friendly. Keep and share your favourite movies and TV shows at near cinema quality resolutions.
The Sony RDR-HX525 DVD Recorder is DVD+RW / +R / -RW / -R compatible, it also offers up to 64x high-speed dubbing from hard disk drive to DVD. The onscreen TV programming guide (EPG) eliminates the hassle of manually recording your favourite TV programmes. This DVD recorder also provides seamless integration for easy tape-to-disc content transfer through its front panel i.LINKT interface for connection to DV camcorders. Never miss a minute of your favourite TV show with this RDR-HX525 DVD Recorder & Hard Disk Drive (HDD) combo from Sony! See all products click here
LCD TVs from Sony explained...
LCD versus CRT
Cathode ray tube (CRT) televisions have been with us for 75 years, and in that time, the technology has developed to such an extent that until recently, it was impossible to compare the best LCD TV with the best CRT. But things have moved on. Today’s LCD TVs are comparable with the best CRT technology available, with high brightness and contrast, natural colour and highly detailed pictures. And all this in a package just a few inches deep, that you can hang on the wall like a picture, if that’s what you want to do. In addition, you can replace your existing CRT with a larger size LCD TV and benefit from large space savings.
What makes a good picture?
At the heart of all Sony LCD televisions are high-resolution image processors. This delivers higher contrast, brightness and resolution, natural colours and unrivalled picture clarity and sharpness. There are several key components to Sony high-resolution image processors which include:
- Digital Reality Creation (DRC) Technology
- 3D Digital Comb Filter
- Digital processing
- Dynamic contrast and IP conversion
- Overdrive system (LCD only)
- Full digital system
- Digital Reality Creation (DRC)
With DRC you will never miss a detail again. DRC boosts the video signal, without boosting the noise, increasing the number of vertical lines and horizontal pixels by up to 4 times the original number, to dramatically increase resolution. DRC also includes a Dynamic Contrast system, which improves resolution at the black end of the contrast spectrum, and IP Conversion, which keeps fast-moving pictures looking smooth and free from motion artefacts. DRC also enhances the signal quality without increasing the noise.This means you can relax with the confidence that you are enjoying the best picture quality possible.
3D Digital Comb Filter
3D Digital Comb Filter gives you pure colour. It works by separating colours more clearly by using a motion detector and frame buffer. This gives better separation between colour and luminance, preventing cross-colour interference, which keeps the colours clean and pure even in complex patterns. We are all familiar with the cross colours generated by detailed patterns. This is eliminated using the 3D Digital Comb Filter.
The high-resolution image processors are fully digital. All signal processing is carried out in the digital domain, so there is no possibility of noise being introduced into the signal by analogue-to-digital, or digital-to-analogue, signal conversion.
HDTV (high-definition television) explained...
Broadcasters around the world are moving over to high-definition broadcasts. High definition is already established in Japan, USA and Australia, and in Europe there are currently satellite networks broadcasting in high definition. Leading public and pay TV broadcasters, such as the BBC and BSkyB, are investing heavily in HDTV broadcasting for a European roll-out in the next couple of years. High-definition broadcasts, as the name implies, are much more detailed than regular broadcasts. The extra definition adds a new dimension to TV images. Viewed on the right display, it’s closer to looking through a window, than looking at a television screen.