The first of its kind
If you could see into the future, Nikon 1 is the camera system you would find.
Fast and portable, our quick and intelligent Nikon 1 cameras have been built from scratch to capture moments as they happen. Able to start recording before you fully press the shutter button and continue after you've clicked, they deliver images you could never have imagined.
The Birth of Something New
The '1' is because the Nikon 1 interchangeable lens camera system is the first of its kind. Built from the ground up, Nikon's engineers didn't use existing technology. They went back to the drawing board and re-imagined how cameras are designed.
Driven by the challenge to create a camera that could fuse still photography and movies, they created a game-changing device. A camera that manipulates light -- and thanks to its pre-post capture technology -- time.
The first Nikon camera released in 1948 was called the Nikon I. But the new Nikon 1 is a camera from the future.
Nikon 1 J1 - Always ready for you
Surprise yourself -- and everyone else.
The clever Nikon 1 J1 camera thinks fast and acts even faster to let you capture moments in time in exciting new ways.
Easy to operate, and with an astonishingly fast autofocus system, strong low-light performance, clever shooting modes and a built-in flash, it has everything you need to shoot photos and movies that will that will amaze you and anyone you show.
Nikon 1 V1 - Portable power -- Incredible speed
If you've been waiting for a brand-new photographic experience -- this is it.
The portable Nikon 1 V1 lets you capture scenes in a whole new way.
With an astonishingly super high-speed AF CMOS sensor, a high-resolution electronic viewfinder, clever shooting modes, strong low-light performance and options for manual control, it may be small but it's a powerhouse of imaging innovation.
The world's first Motion Snapshot -
Bring your stills to life in a click
Every photo is unique, but not many come to life right in front of your eyes.
A fantastic way to capture a moment in time as never before, Nikon's unique Motion Snapshot simultaneously records a one-second slow-motion movie and a still image, then instantly combines the two to create a photo that moves.
Easily accessed via the mode dial, it all happens in just one click.
Five top shots in just one click -
One shot -- five great images to choose from. With Smart Photo Selector it's always the right moment to click.
This incredible feature starts recording before you fully press the shutter button and continues after you've clicked. It shoots 20 high-resolution images almost instantly then saves your best five.
Shots are recommended based on facial expression, composition and focus, so you'll never again miss a smiling face or end up with a blurred image.
Movie magic -
Made with moving making in mind
Nothing beats the joy of shooting a movie on a camera that can deliver stunning HD footage.
Nikon 1 cameras let you take full-resolution photos while filming -- without interrupting recording -- and you can film in extreme slow motion for dramatic effect.
The fast autofocus system makes action scenes easy and the large image sensor ensures crystal clear footage, even in low light.
The world's fastest shot -
Nothing moves too fast for your Nikon 1 camera.
Equipped with the world's fastest continuous shot, it can deliver full-resolution images at up to 60 frames per second.
And when you want to focus tightly on one subject -- say a child or pet -- the camera can track them and capture full-resolution images at 10 frames per second.
New CMOS image sensor -
With the fastest autofocus in the world
Whether you're shooting fast movement, slow movement or no movement, Nikon's all-new CX format CMOS image sensor never disappoints.
Equipped with the fastest autofocus system in the world, your subject will always be in focus.
Developed to offer the ideal balance between speed, light sensitivity, resolution and depth-of-field, it ensures you'll always capture superb high-resolution stills and movies.
There's fast and there's EXPEED 3 -
The power behind the 1
To be as fast as a Nikon 1 camera, you need an engine that can handle speed.
EXPEED 3 is a super-fast image processor engineered to deliver unparalleled levels of speed and performance in any situation.
Equipped with two powerful engines that can process images at an incredible 600 megapixels a second, it enables Nikon 1 cameras to capture images you never would have believed possible.