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Fuji FinePix X10 - Digital camera - prosumer - 12.0 Mpix - optical zoom: 4 x - black



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The X10 features a 4x optical zoom lens utilizing Fujinon optical technology. With superb F2.0-2.8 brightness and a 4x optical zoom ranging, the lens not only delivers high resolution optical performance across the entire range, but is also a triumph of engineering due to its compact size. Boasting rich descriptive performance, the all-purpose lens captures your encounters with amazing presence.

By using 3 high-performance aspherical lenses, the X10 delivers sharp image quality with rich resolution. These lenses also contribute to a more compact overall lens configuration and the X10's compact body size ensuring you can easily take it everywhere with you.

Newly-developed F2.0 wide-angle and F2.8 telephoto, bright FUJINON 4x optical manual barrel zoom lens

The X10 features a newly-developed high-definition Super EBC (Electron Beam Coating) FUJINON2 lens which achieves superb clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and telephoto maximum aperture of 2.8.

With its all-metal lens barrel you are guaranteed a smooth zoom action which helps you compose your photos quickly and easily. In addition, the camera's power switch has been deftly built into the manual barrel zoom to facilitate fast responses and to help you avoid missed photo opportunities.

Featuring a newly developed Optical Image Stabilisation mechanism, you can rest assured that any lens aberration is kept to an absolute minimum and image resolution is maximised making the most of the sensor performance and delivering high quality images.

The lens is capable of taking super-macro shots as close up as 1cm. This function can also be combined with 7-blade aperture to deliver a stunning soft-focus "bokeh" effect perfect for shooting portraits using the telephoto zoom.

Combining a bright optical viewfinder with a wide viewing-angle and a manual barrel zoom lens

Fujifilm's engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size. This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.

Newly-developed large 2/3" 12 megapixel EXR-CMOS sensor and advanced EXR Processor

The X10 features a newly-developed large 2/3" 12 megapixel EXR-CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to existing Fujifilm camera models

This bespoke EXR-CMOS sensor combines Fujifilm's proprietary EXR technology (which can select the optimum shooting mode from the three options below SN / DR / HR), with CMOS technology to provide bright, sharp images in all shooting conditions.

-SN High Sensitivity and Low Noise mode - produces clear and sharp high-sensitivity images whilst keeping the noise levels low, and is an ideal choice for capturing night scenes or indoor situations with poor lighting
-DR Wide Dynamic Range mode - delivers a much increased dynamic range (up to 1600%) delivering rich gradations and detail in both the shadows and highlights
-HR High Resolution mode - takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days

In addition the X10 features a high-speed EXR-CMOS sensor and EXR processor which facilitate high-speed continuous shooting at up to 7 frames per second at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size.

Plus a 49-point matrix contrast AF which provides high-speed and high-precision auto focusing thanks to the fast CMOS capabilities and the advanced EXR Processor's AF system.

With its super speedy shutter-release time lag of approx. 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities. And it's also worth mentioning that it features best-in-class4 1080p Full HD movie recording capabilities.

The X10's elegant design has inherited the look and feel of the X100, along with its "made in Japan" seal of quality

Manufactured from strong, yet lightweight, die-cast magnesium alloy, the X10's upper control deck and camera base are perfectly designed and add a real sense of style and glamour to the camera. On top of this the exquisite notches of the exposure compensation dial and the satisfying torque feedback produced by the hidden metal ball in the click-stop mechanism ensure the quality of craftsmanship is truly apparent.

Fujifilm's unique functions for adjusting image quality

EXR-Auto - for the automatic optimisation of the sensor and the camera settings
The X10 not only offers "EXR-Auto" intelligent scene recognition (which adjusts camera settings to suit sunsets, blue skies, greenery, beaches, snow, etc.), and also detects people and identifies difficult to photograph backlight conditions, but now, it even has the ability to detect subject movements. The intelligent EXR-CMOS Sensor automatically selects the optimum shooting mode from a total of 99 different variations; this enables it to capture any kind of scene perfectly in even the most difficult shooting conditions.

In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality, and ultra-high ISO 128005 for the most minimal of lighting conditions. If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.

For those of you that like to experiment, the X10 offers Fujifilm's unique Film Simulation modes, reflecting the company's background in photographic films. Eight settings are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films, as well as X10 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.

In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the op

Highlights of the Fuji FinePix X10 - Digital camera - prosumer - 12.0 Mpix - optical zoom: 4 x - black

  • 4x optical zoom featuring Fujifilm's new Intelligent Digital 2x Telephoto zoom technology, doubling the telephoto capabilities and providing up to an 8x zoom
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
  • Power start-up within approx. 0.8 seconds using on/off switch built into lens ring (must be in Quick Start mode) perfect for capturing any unexpected photo opportunities
  • Motion Panorama 360 for seamless 360-degree panoramic shooting
  • Manual pop-up flash with a range of 7 metres
  • High-contrast and wide viewing-angle 2.8" 460K dot High contrast LCD monitor that provides excellent view-ability even if you're outdoors in bright sunlight
  • Electronic horizon levelling gauge to check the camera is being held on the level, and histogram display to check image gradation
  • Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
  • RAW shooting and in-camera RAW processing (plus SilkyPix RAW conversion software is supplied in-box)
  • F2.0-2.8 Fujinon Optical 4x Zoom Lens (28-112mm)

    The FUJIFILM X10 features a newly developed manual 4x optical zoom lens utilizing Fujinon optical technology. With superb F2.0-2.8 brightness and a 4x optical zoom ranging from 28mm wide angle to 112mm telephoto, the lens not only delivers high resolution optical performance across the entire range, but is also a triumph of engineering due to its compact size. Boasting rich descriptive performance, the all-purpose lens captures your encounters with amazing presence.
  • 3 Aspherical Lenses - For Rich Resolution and a Compact Form

    By using 3 high-performance aspherical lenses, the FUJIFILM X10 delivers sharp image quality with rich resolution. These lenses also contribute to a more compact overall lens configuration and the FUJIFILM X10's compact body size ensuring you can easily take it everywhere with you
  • High Resolution Across the Entire Zoom Range

    From wide angle to telephoto, and from the centre of the image to the edges, the FUJIFILM X10 fully exploits the advantages of its bright lens and demonstrates its superb resolution with the aperture at its widest setting. The FUJIFILM X10's optical performance is designed to capture images with exceptional sharpness of detail and color fidelity in every scene
  • Super EBC - Aiming for High Quality Images

    All the lens elements used in the FUJIFILM X10 have been treated with multilayer Super EBC (Electron Beam Coating), the same process used for Fujinon broadcasting video lenses and large-format camera lenses acclaimed by professionals. Reducing ghosting and lens flare, the treatment promises clear image quality.
  • 12 Megapixels 2/3-inch EXR CMOS Sensor

    Featuring Fujifilm's bespoke pixel array, the FUJIFILM X10 captures high quality images with its large 2/3-inch EXR CMOS sensor. And you'll be able to enjoy high-speed continuous photography and Full HD movie shooting thanks to the high performance CMOS element of the sensor.
  • EXR Processor

    Working in tandem with the 2/3-inch EXR CMOS sensor, the EXR Processor achieves a new level of performance. Tapping into the power of its two CPUs, EXR Core and a reconfigurable processor*, it provides powerful and speedy processing, even Full HD Movie and high-speed continuous shooting.
  • Vector Graphics

    The updated GUI (graphic user interface) incorporates flash technology, adding an intuitive and entertaining dimension to searching and displaying photos and accessing features. And a new font display technology produces menus and icons that are easy on the eye.
  • Luxury Design

    Every look deepens your attachment to this camera. Every touch excites your curiosity about its potential. The design and choice of materials are meant to anticipate your heart's every desire and enhance your enjoyment of photography. With the FUJIFILM X10 as your companion every moment of every day, the adventure goes on.
  • Exposure Control

    For photographers who always want access to detailed exposure control, the Exposure Compensation Dial is positioned in easy reach of your right thumb for smooth ±2EV adjustment in 1/3 EV steps without taking your eye away from composing your shot.
  • 1cm Super Macro

    At a distance of just 1cm, macro photography using the FUJIFILM X10 allows you to capture all the exquisite detail of your subject from really close up
  • Motion Panorama 360 - Photo Gallery Quality

    Just sweep the camera right-left or up-down to shoot giant panoramas up to 360°. When you view the panorama playing back on your camera or personal computer, you can enjoy a seamless panorama image with both ends stitched together to create a “cylinder” view



Product Description
Fujifilm X10 - digital camera - Fujinon
Product Type
Digital camera - compact
Lens Included
Memory Card Slot
SD card
Image Processor
EXR Processor
Digital level metre
Sensor Resolution
12.0 Megapixel
Max Video Resolution
1920 x 1080
Lens System
4 x zoom lens - 7.1 - 28.4 mm - f/2.0-2.8
Focus Adjustment
Automatic, manual
Min Focus Distance
50 cm
Digital Zoom
2 x
Image Stabiliser
Camera Flash
Pop-up flash
Optical - eye-level roof prism
LCD display - 2.8"
Supported Battery
1 x Li-ion rechargeable battery ( included )
Interfaces Provided
Composite video/audio, HDMI, USB 2.0
Dimensions (WxDxH)
11.7 cm x 5.7 cm x 7 cm
330 g



Product Type
Digital camera - compact
Lens Included
Enclosure Colour
Sensor Resolution
12.0 Megapixel
Optical Sensor Type
Effective Sensor Resolution
12,000,000 pixels
Optical Sensor Size
ISO (Max)
Optical Zoom
4 x
Digital Zoom
2 x
Image Processor
EXR Processor
Image Stabiliser
Digital level metre
Print Standard
Direct print, DPOF support, Exif Print support, PictBridge support
Auto Focus
TTL contrast detection
Auto Focus Points (Zones) Qty
Digital Video Format
H.264, MOV
Image Recording Format
Max Video Resolution
1920 x 1080
Interfaces Provided
Composite video/audio, HDMI, USB 2.0

Exposure & White Balance

Light Sensitivity
ISO 6400 (6Mpix), ISO auto (100-3200), ISO 12800 (3Mpix), ISO 4000 (6Mpix), ISO 5000 (6Mpix)
Exposure Metering
Multi-segment, spot, average
Exposure Metering Zones
Exposure Modes
Programme, automatic, manual, aperture-priority, shutter-priority
Shooting Programs
Landscape, portrait mode, night mode, text, party/indoor, fireworks, flower, Underwater, sports mode, sunset, beach, night (tripod), natural light, snow, natural light & with flash, portrait enhancer
Bracketing Modes
Dynamic Range Bracketing, Film Simulation Bracketing
Special Effects
Black & White, Film Simulation, colour filter
White Balance
Custom, automatic, presets
White Balance Presets
Fine, incandescent, shade, fluorescent light (cool white), fluorescent light (daylight), fluorescent light (warm white), Underwater
Max Shutter Speed
1/4000 sec
Min Shutter Speed
30 sec
Exposure Compensation
±2 EV range, in 1/3 EV steps
Auto Exposure Bracketing
3 steps in 1/3, 2/3 or 1 EV steps

Lens System

Fujinon 4 x zoom lens - 7.1 - 28.4 mm - f/2.0-2.8
Focal Length Equivalent to 35mm Camera
28 - 112mm
Focus Adjustment
Automatic, manual
Min Focus Distance
50 cm
Macro Focus Range
Zoom Adjustment
Lens Construction
9 groups / 11 elements
ED glass, aspherical lens, anti-fog coating, Super EBC (Electron Beam Coating)

Camera Flash

Camera Flash
Pop-up flash
Flash Modes
Fill-in mode, slow synchro, auto mode, flash OFF mode, red-eye reduction
AF illuminator
Effective Flash Range
0.5 m - 7 m

Additional Features

Continuous Shooting Speed
3 frames per second, 5 frames per second, 10 frames per second, 7 frames per second
Self Timer Delay
10 sec, 2sec
Flash Terminal
Hot shoe
Additional Features
Audio recording, multi-picture burst, built-in speaker, auto power save, digital noise reduction, tone compensation, sharpness control, digital image rotation, camera orientation detection, histogram display, AE lock, AF lock, in-camera red-eye removal, cropping an image, resizing an image, saturation control, photo album function, shadow point display, highlight point display, takes photos while film recording, Wide Dynamic Range (WDR), face detection, in-camera RAW processing, Face Recognition, Motion Panorama 360, high-speed recording, EXR AUTO mode


Viewfinder Type
Optical - eye-level roof prism
Optical Viewfinder Field Coverage
Optical Viewfinder Dioptric Correction Range
-3 to +1.5


2.8" LCD display
460,000 pixels
Display Form Factor
Display Features
Colour control


Microphone Operation Mode


Connector Type
1 x USB 2.0 , 1 x HDMI output , 1 x composite video/audio output
Memory Card Slot
SD card


Drivers & Utilities


Included Accessories
Battery charger, lens cap, shoulder strap, USB cable
Body Material
Synthetic leather, magnesium alloy


Battery Type
Fujifilm NP-50
1 x Li-ion rechargeable battery ( included )

Memory / Storage

Memory Card Slot
SD card
Supported Memory Cards
SD Memory Card, SDXC Memory Card, SDHC Memory Card
Image Storage
4000 x 3000 , 4000 x 2664 , 4000 x 2248 , 2992 x 2992 , 2816 x 2112 , 2816 x 1864 , 2816 x 1584 , 2112 x 2112 , 2048 x 1536 , 2048 x 1360 , 1920 x 1080 , 1536 x 1536
Video Capture
H.264 - 1920 x 1080 - 30 fps , H.264 - 1280 x 720 - 30 fps , H.264 - 640 x 480 - 30 fps

Dimensions & Weight

11.7 cm
5.7 cm
7 cm
330 g

Environmental Parameters

Min Operating Temperature
0 °C
Max Operating Temperature
40 °C
Humidity Range Operating
10 - 80% (non-condensing)

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