Polaroid Now Gen 2 - Red

Welcome to the beautifully imperfect world of Polaroid photography with the Polaroid Now Generation 2 camera. The classic, iconic analog instant camera comes with autofocus, a self-timer, and double exposure. All in a classic design, and now made with 40% recycled materials. Compatible with Polaroid i-Type & 600 film in the original Polaroid instant film format.

Autofocus 2-lens system

In other words: take sharper shots. The Polaroid Now selects which lens is suitable, meaning you can take beautiful photos in more places, more often, with less hassle — even without the flash.

Classic look, future-facing materials

The iconic camera retains its style, but is now made with 40% recycled materials.

Shoot with iconic Polaroid film

It’s hard to top a classic. The Polaroid Now is compatible with Polaroid i-Type & 600 film in the classic Polaroid instant film format.

Accurate, human-friendly flash system

A flash system designed to make everyone look how they actually look.

Double Exposure

Dreamy. Artistic. Overlay two shots into one Polaroid photograph.

Self-Timer

A 9 second timer for the perfect selfie or set-up shot